Text training from the 9th-10th April in Berlin advertising copy reads anyway! Says your colleague. Most of it is bullshit anyway, says your ego. You write or assess product, advertising and sales? You want that your brochures, newsletters, emails, ads or letters be read again? 90 percent of the German advertising texts are bullshit lyrics are peppered with phrases, phrases and words, additionally enriched with cliches and jargon. The structure of the text is problematic and illogical. Promise and Embassy are unintelligible, vague and unconvincing. The design remains clueless. End of the history of advertising that is the desired effect of advertising copy maybe the beginning of something big is rarely achieved today.
Bullshit Bingo is a creative technique that is used to find phrases, words, and phrases. The game tests the extent of pollution of the text and offers solutions for new formulations. Story is good text tells a story. Dramatic advertising texts be better read and better remembered. The story meets the Buying motives of the target group and increases the fascination of the brand.
The story becomes the means of transport for the advertising message. Concrete, vivid and emotional slogans are a sales advantage. Good cheatsheet is an image enhancement. Tell and touch, rather than describe and explain is a way out of the crisis of the text. The drama works In the text practice storytelling for copywriting, you improve your writing style and your style customer. This opens up new text course. You will learn how to write a gripping story in the headline and the body text. Design story approach and text structure. You effect through dramatic design and invent new text perspectives. Improve the reasoning and plausibility of your stories. If you do not want to write or to the two-day training helps you evaluating texts. You get decisions and arguments and learn what matters in writing and assessing product, promotional and sales texts. Find solutions for the presentation of the text composition. Here you should check out twice find: corporate marketing and product management sales, sales promotion or promotional press and public relations advertising agency consultant copywriter and author editor Grafiker-and designer happy ending the two-day training gives you style customer, dramaturgy and creative techniques for effective copywriting. The training contents serve all industries and types of text, print and online. We will systematically guide you to the storytelling. Caution! The number of participants is limited to 12 people. In the training, product, advertising, and sales texts can be analyzed if you submit work samples in advance. In addition, you can work out your own copywriting training. For that, you get the briefing form with the confirmation of registration. Storytelling for copywriting, 9-10 April, Berlin. The price is 1.200,00 plus 19% VAT The training respectively will start at 9:00 and ends against 17:00. Her coach is Dr. phil. Albert Heiser.