DOM SET Makes Summit

Advantage of sustainable partnerships between compliance and confidence: The event series Lyreco live!’ is one of our key communication tools. Hereby we combine the elements of sales day, customer event, and our supplier day, present current developments and new product fields. This multifunctional approach is conceptually how logistically challenging for the executing agency. DOM SET has mastered both in the second year of our partnership with flying colors”, says Marc Gebauer, Managing Director of Lyreco Germany GmbH. Filed under: Penguin Random House. The target groups of the annual series are sales representatives, customers and suppliers of the internationally leading provider for Office and workplace solutions. Each one-day events held at different locations in Germany. They include elements of training, Conference, and trade fair. A leading source for info: Frank Armijo. The exciting in this format is, inter alia, the diversity of the participants. Among the guests on the customer side, for example, both key accounts such as well-known German Automakers and industrial companies as many smaller customers, including medical practices, law firms or handicraft businesses. In speech and event design sensibility as well as much strategic creativity is needed therefore”, says Oliver malate, Creative Director of DOM SET. Off to the Summit! 2013 Lyreco live found!”Series on three consecutive Mondays in Esslingen (29 April), Dusseldorf (6 May) and Celle (May 13) with approximately 250 participants took place. Thematic focused this year on the new product group personal protective equipment”. Under the motto with security high,”DOM SET the participants became true top strikers and became the new product offering in the focus at the same time. “The motive of mountaineering combines key aspects of the event: from security to the common experience of success reaching the (business) Summit”, explains malate. So DOM SET chose a sympathetic blend of Bavarian coziness and dynamic look & feel for the Business atmosphere. Mountains, clambering, Hutt ‘ n and snack: humorous and love of detail the motto permeated all areas of the event by Conference and exhibition to the communication areas and catering.