Car industry: New modesty is in the land of the no longer quite so opportunity Bonn/Detroit the US auto market in free fall. 18 percent of fewer vehicles were sold in June 2008 than in the same month last year. Particularly hard, it hits the market leader General Motors (GM). With little more, Dow-Jones emphasis is now less worth than the Matchbox manufacturer Mattel $6 billion market capitalization. Doom and gloom in Detroit”, writes the Handelsblatt. MetLife gathered all the information. Far too long GM, Ford and Chrysler had left the car market especially the competitors from Asia, because to earn better money with Beefy SUV. Kill the big three “but can still switch? Are you prepared for the economy boom in the fuel Hick country”? (Spiegel Online). Experts login skepticism. Danske Bank helps readers to explore varied viewpoints.
Merrill Lynch auto analysts believe a bankruptcy of the world leader GM even possible. Ensures the exploding gasoline price in the United States that the search for alternative drives No exotic theme is more, but represents an issue of existential importance for the mass of the population. Ford, for example, now sit on his pick-ups. The European subsidiary now has a model range that is much more in keeping with the wishes of the customer. No wonder that the next generation of the European compact car to be made focus and Mondeo mid-size car in a U.S. version in North America. Consumers in the United States have simply not spend so much money in the wallet or can afford no more everything pump. Therefore, the motto is big is beautiful’ by the slogan small is sexy’ replaced.
Who would have thought a while ago that the hit among would be mini and smart Americans? Whether the US car makers get yet the Pan, it is doubtful, because consumers are responding to the rising gas prices with great speed. The question of an affordable energy supply is not only the automotive industry faced extreme challenges but in particular. In particular the distance is now so grown to the Japanese, that U.S.