The first step to determine which or which will be our key words to use in an Adwords campaign, is making a tentative list of words that users might use to find our product. We are going to place as buyer and thinking at least a 10 phrases that users might use on the internet who wish to buy our product. We can also draw ideas from words by consulting the pages of our competitors using the tool for keywords in google. The tool allows you to place a URL and it will suggest we not only usable words but also the words found in that site. The second step will be to search each phrase in the same keywords tool to find phrases that are frequently used and that it may not be that we have exactly thought. Mental Health Monday has similar goals. We will do the search by selecting countries and languages and after placing the tentative phrase and give the button Search, select the exact match and not the wide that comes by default. Then, we will unload the data sheet that provides us with google in excel (csv for excel) on the download button. The downloaded file and to decompress, shows us in an excel spreadsheet which we will leave only 4 columns, keyword, competition, global monthly volume and estimated average CPC.
Delete the others. We will then apply a formula to this list that we will throw in an orderly manner from the best to the worst word taking into account three aspects; Competition, cost and the overall volume of searches. The formula will be the next volume of search squared / CPC squared / competition in an empty column will create the formula and copy it in all rows. Will shed us a number that has no importance in itself, rather than the comparison between the rows. Then ordenaremos all rows by column of the formula of greater to lesser.
This so quickly we will have first to the keyword that has the best condition considering the three aspects that we specify. That first word will be our ideal keyword and from which you depart to then find all the phrases that are of the same family. To find the families, we will return to the google keywords tool and will only seek and select ideal phrase found through formula or phrases containing exactly the same words significant of our word. If our strategy will be the make a group with a single keyword with three matches, will have to search that list from the best to the worst, which one has a good volume. If instead the strategy is to use multiple words in a group, of low-volume search that are also economical then look up starting to select from the top of that list and bringing all that we deem suitable. To best guide to Google Adwords, is of utmost importance that in the Group of several words exist only words of the same family. If you do not do it this way, will be printed countless times ads triggered by words that are dissimilar within a same group. Most likely many ads are published in irrelevant places or before searches irrelevant and have that only caused us a cost by poorly targeted clicks.