Many forms exist to divulge the product: radios, television, billboard, magazine, direct mail, Internet, pamphlets, posters, etc., however nor always all function of correct form, therefore the company must make a good analysis to verify which propaganda brings more success for the company. The promotion also is called mix of promotion, that it is formed by some instruments. According to Certo and Peter (1993) and Kotler and Armstrong (1998), they are they: Propaganda: this is the essential form for the sales in mass, this propaganda includes billboard, spreading in printed matters, electronic media, etc.; Personal sales: this is the form where the salesman has a direct communication with the purchaser, in intention to carry through the sales. This is the best form of if communicating; Promotion of sales: it treats to motivate the customers to carry through purchases by means of short term, some tools as, catalogues, toasts and promotions of the product, drawings, etc.; Advertising: it is an instrument of promotion used of gratuitous form (relatively low price to other instruments of communication), of impersonal presentation of goods and services; Public relations: they consist of activities that develop relations with the diverse public of the organization with intention to construct a good image of the company and to hinder any favorable rumor, histories the same one (KOTLER and ARMSTRONG, 2003). When the manager understands the importance and places in practical all the techniques and information contained in the mix of the marketing, is evident to get a valuation of the product, to place it in evidence, to attract the consumer, to fix the mark, to get profit and to obtain many other advantages.
The author Snake (1992), in them presents in its clear graph in summary and the main elements that involve the mix of the marketing: Figure 1: Made up of marketing Source: Snake (1992, P. 43). 4 METHODOLOGY the research procedures that had been used for the accomplishment of this work of conclusion of course, that has as purpose the viability of implantation of the mix of the marketing in the GAC FRUITS, in view of one better service in the company and, over all for its customers, searched to develop it by means of concepts and definitions of marketing and mix of the marketing, identifying the form with which is dealt these services currently in the company and having defined then, one new way for the same one. .