A recent study shows: medium-sized companies rely more on PR than on traditional advertising. Hancock consulting advises management now with PR to start and gives tips to successful PR work. The recent study by the University of Wurzburg shows: Management Public Relations are more important than traditional advertising. PR achieved the highest score in the categories of importance and credibility. The sales promotion, then the direct communication follows on place two. The classic advertising stands in fourth place. Tail light is sponsoring. Hancock consulting advises to start management with PR work and gives some tips for the successful PR work.
Time for spring cleaning! Especially medium-sized companies should try a new cleaner, to give new shine their company. This cleaning is called Public Relations\”. It puts companies in a whole new light and increases awareness. Just companies use PR, with over 200 employees already on the market known to become, according to the study of the University Wurzburg. Because Public Relations offer many advantages. They are not only cheaper, but also more credible and more effective than traditional advertising. Medium-sized companies should now seize their chance.
You can either hire a PR Agency, or become active. Using this checklist, the launch medium-sized companies succeed easier, faster, and easier. Also, you can also use this list to verify the success of your PR Agency. If all questions are answered positively, is the PR in a good way! 1. is the PR strategy unique? The stronger companies from the competition stand out, the better. Especially medium-sized companies should see exciting PR campaigns to seize the opportunities and guerrilla season it with a pinch of. You should make her products to the fore but caution: PR has nothing to do with advertising! Stay away from plate slogans. It comes to highlight the benefits of the products for the customer. Ratings remain sidelined.