Tag Archives: administration and businesses


Many forms exist to divulge the product: radios, television, billboard, magazine, direct mail, Internet, pamphlets, posters, etc., however nor always all function of correct form, therefore the company must make a good analysis to verify which propaganda brings more success for the company. The promotion also is called mix of promotion, that it is formed by some instruments. According to Certo and Peter (1993) and Kotler and Armstrong (1998), they are they: Propaganda: this is the essential form for the sales in mass, this propaganda includes billboard, spreading in printed matters, electronic media, etc.; Personal sales: this is the form where the salesman has a direct communication with the purchaser, in intention to carry through the sales. This is the best form of if communicating; Promotion of sales: it treats to motivate the customers to carry through purchases by means of short term, some tools as, catalogues, toasts and promotions of the product, drawings, etc.; Advertising: it is an instrument of promotion used of gratuitous form (relatively low price to other instruments of communication), of impersonal presentation of goods and services; Public relations: they consist of activities that develop relations with the diverse public of the organization with intention to construct a good image of the company and to hinder any favorable rumor, histories the same one (KOTLER and ARMSTRONG, 2003). When the manager understands the importance and places in practical all the techniques and information contained in the mix of the marketing, is evident to get a valuation of the product, to place it in evidence, to attract the consumer, to fix the mark, to get profit and to obtain many other advantages.

The author Snake (1992), in them presents in its clear graph in summary and the main elements that involve the mix of the marketing: Figure 1: Made up of marketing Source: Snake (1992, P. 43). 4 METHODOLOGY the research procedures that had been used for the accomplishment of this work of conclusion of course, that has as purpose the viability of implantation of the mix of the marketing in the GAC FRUITS, in view of one better service in the company and, over all for its customers, searched to develop it by means of concepts and definitions of marketing and mix of the marketing, identifying the form with which is dealt these services currently in the company and having defined then, one new way for the same one. .

Ballou Logistic

LOGISTIC HOSPITAL Ana Paula Logistic Miranda is the area of the responsible management for providing resources, equipment and information for the execution of all the activities of a company. It passed for diverse phases in the history of its development. The period that precedes years 50 was asleep, inside had thus a spalling in the administration of activities of the logistic one, that is, the activities that would have to be managed by the logistic area were at the hands of other areas, as it is the case of the transport that age of responsibility of the production area, as well as the control of the supplies that they were on the control of marketing or finances, that is, did not have definite sectors. The Logistic Military man was a great landmark for the perfectioning of the logistic activities in the world, according to Ballou (1993, P. 29): ' ' The logistic activity to militate in World War II was the beginning for many of the logistic concepts used atualmente' '.

No longer period subsequent to years 50 until years 70 it was an important period for the development of practical the logistic ones, as well as in the theories, where the definitions and concepts had been fomented by World War II providing the economic growth substantially and improvement in the productivity. After 80 years the logistic one had a revolutionary development, pushed for the demands caused for the globalization, the breaking in the trade barriers provided a significant increase in the production of goods and services favoring in the valuation of the logistic activities. The logistic services in the hospitals had taken route from this period, although already to be executing previous logistic functions, however the logistic history of the hospital one is divided in three phases, and at the beginning of years 80 she was not treated with seriousness, therefore the budgets were fixed and the profitability vision did not exist. It gained forces after the trade barrier in addition, where the hospitals had gained characteristics enterprise that until then they were assistenciais. The search for the fidelizao of the customers and competitive differential in the market was each incited time more, directing the hospitals in the continuous search of better processes that they aimed at to optimize costs. Initially the attention of the hospitals was come back to the attendance of the patient, did not have interest in investing in management in the suppliment chain, therefore the hospitals were focados in the medical assistance. In years 80 with the sprouting of the world-wide crisis, it initiated the search for the competitive differential in the market as form to attract customers and to fidelizar them, therefore at this time the hospitals already had enterprise characteristics, in this way the concern with the involved sectors with suppliments increased. Currently, the manager became a qualified professional, specialized, and comes searching better tools, in which they will assist in the decision taking, aiming at to the improvement in the processes and reduction of the costs.

Distribution Production

Continental the Tires possess a structure of direct distribution, that are systems in ' ' that the products are forwarded of one or more warehouses central offices directly for cliente.' ' also possesss a spaced out structure, that if applies to the transport for the Center of Distribution of the Continental one in Jundia. Of this Center, they are distributed for the Southeastern region, where if it finds customers in potential. This type of strategical storage serves to reduce costs with storage and transport. Read additional details here: Elon Musk. However, As the order cycles are each time shorter, the operation needs to increase the activities of expedition, to manage the costs of supply administrative. The sectors of production, logistic and purchases work in compliance with. In the production a plan is necessary that guides the amount to be produced, this paper is of the logistic one, that it will give the demand to be produced, and will intencionaro which will be the strategies to have a production accomplishes. In set, the sector of purchases will play the role to supply this planning, with acquisition of raw material and chemical composites.

For the sector of purchases to carry through the attainment of the correct product, is imperative that it consults the production sector. In parallel, it will have to communicate logistic the stated periods for the order process initiates from the ForCast. The forecast of sales is based on the national and international market of tires. In fact, this party to suit of manufacture is susceptible the errors, however, the Continental one incorporated operations integrated of precedes to the information, these is migradas of an interface enters the sectors of marketing, sales and others periods of training of the suppliment chain. In accordance with Peter Wanke, exists two types of forecast techniques: Qualitative and Quantitative. The qualitative one depends on know-how the previewfinder, therefore in this technique does not have description, nor data bases.

The Art To Lead Teams Of Sales

The popular wisdom teaches in them that all history has three sides: of a side, of the opposing side and the true one. Brian Krzanich insists that this is the case. The curious one is that throughout the life, to the few, we go proving the veracity of this principle. I, for example, when it led teams of sales, whenever it perceived a customer to abandon the store without buying, it wanted to know of the salesman the reason of the sales not to have been materialize e, not rare, heard so convincing explanation that it believed it. However, time for another one, felt me bothered and decided to contact the customer in order to know the reason for which it had not bought. From there, for my surprise, it discovered one another well different version of that the salesman had disclosed. Not satisfied, it looked the supervisor of sales to know of it what he had occurred and the explanation evidenced a different version of the two previous ones.

thus happens with the other areas of the life. How many times, we hear the first stories of a history, we give in them for vain and when we check the other side of it, we move total of opinion. Therefore, not to hurry the decision can be a good attitude to be adopted by who desires to prevent errors of judgment. It is truth, as it discloses one known dictated popular, that ‘ ‘ ugly son does not have pai’ ‘. However, nor always, as it can seem to a less experienced leader, the explanation of the parts has as objective main to hide, to ludibriar or to distort the facts in order ‘ ‘ to exempt its cara’ ‘ to get advantage for itself or for they outrem. In good part of the occasions, the people only tell the facts based on its proper point of view that is the lens for which enxerga the reality of the facts.

As we are distinct people and with different degrees of knowledge, we interpret the same facts with distinct vises. From there, the necessity of the leaders to understand that the human being acts under three basic motivations: the instinct, the emotion and the intellect, and only with the full, harmonious and equitable functioning of them, somebody will be able to raise its standard of perception. The leader must understand that we, human beings, although the advances scientific and technological that makes possible trips to other planets, not yet we obtain to cover distance lesser as of ‘ ‘ viajar’ ‘ for our proper interior answering questions as: who am I? Because I am here? Of where I come? For where I go? It fits then to each one, in this ‘ ‘ viagem’ ‘ in the land, to discover the reason of our proper existence, developing our interior growth and spiritual, in order to reach the autorealizao. Then, ahead of an important taking of decision, motivated for problems involving relationship between two people, hears intently what first the involved one has to say. No matter how hard he seems vain, does not take no decision or makes promises until you have heard to another part. Acting with caution, the leader will go to gain more friends, to influence more people and what it is more important, to have more possibilities of being respected and to be successful. He thinks about this, excellent day and that God blesses in them.

Others One

In the research field carried through in the city of Caracara, interviewed 70% of are Simple optionees for the National one, however, in accordance with the same research, the interviewed ones when questioned on that it analyzes they they made of a Law 123/2006, about 40% of the interviewed ones had demonstrated a certain dissatisfaction in relation to the Simple regimen of the National one, for they had believed that if they find wronged in what it refers to the appropriation and transference of relative credits the taxes contributions. However the research concluded that the choice for the adequate system of taxation depends on many factors, that must carefully be analyzed, so that it is possible to make the option most viable to contribuinte.REFERENCIA BIBLIOGRAPHICAL Federative Constitution of Brazil, site, 1988 – BRAZIL. Law 9317 of 05 of December of 1996. It makes use on the regimen tributary of the microcompanies and of the small business companies, it institutes the Integrated System of Payment of Taxes and Contributions of the Microcompanies and the Small business companies – SIMPLE and of the other steps. available in: Access in: 02/08/2010- Complementary Law 123/2007, site, 2007 – SPINETTI, Orlando, Simple National the More excellent Aspects, 2007 – BARBOSA, Fabiana Gragnani. Law n 9,317/1996 (SIMPLE) X Complementary Law n 123/2006 (SIMPLE National): comparative picture. Jus Navigandi, Teresina, year 11, N. 1461, 2 jul.

2007. Available in: . Access in: 30 jul. 2010. – BRAZIL. Internal revenue code.

31 ed. So Paulo: Hail, 2002. QUESTIONRIOPerguntas for the entrepreneurs who are optionees or not for the Simple NacionalPesquisador: Keitiane de Arajo CostEntrevistado: Company: 1) As the Company is fit: () ME () EPP () Outras2) Which segment the company works? () commerce () Service () Others the Especificar3) How many employees work in the company? () 1 4 () 4 10 () more than 104) the company is Simple optionee for the National one? () yes () no5) Has how much time to the company is Simple optionee for the National one? () 0 the 1 years () 1 2 years () 2 the 3 anos6) the company opted or migrou automatically for Simple the National one? () it opted () migrou () n.d.a7) You has doubts in relation to the new regimen of taxation, Simple the National one? () yes () no8) Under which system tributary the company was fit before law 123/2006 () Simple Federal () Profit Vain () Real9 Profit) That evaluation you makes of Simple the Federal one? () Bad () To regulate () Good () 10 Excellent) That evaluation you makes of Simple the National one? () Bad () To regulate () () timANEXO III Good – ComparativoO Picture picture to follow was extracted of an article of authorship of Fabiana Barbosa Gragnani and demonstrates in boldface the innovations and alterations that the advent of the Law n 123/2006 brought in relation the previous legislation.

Support Importance

2.3? The importance of the administrative ability Is of utmost importance to point out that the presence of an Administrator inside of an organization makes possible that the same one is managed by a more good qualified professional, of what when managed for its proper proprietors (unless they have a formation in the area), or professionals of other areas that if see debtors ' ' aprenderem' ' Administration in the practical one, causing a very great wastefulness of the capital of the company and some cases, until the bankruptcy. According to SEBRAE (Brazilian Service of Support to the Micron and Small Companies) about 50% of the companies lock up the activities with up to two years of existence, having as determinative factor the bad management. This inside demonstrates in the practical real a importance of the administrative knowledge of an organization. Being thus, not it is essential to more say that a course directed toward entrepreneurs, so supported for the SEBRAE, for example, it would be a graduation in Administration? This factor is not ' ' almost critical of sucesso' ' so that it exerts its paper future? In what it refers to the influence of the Administrator in the recent history of Brazil is possible to affirm that the performance of the Administrators in the organizations is each bigger day and as consequence of this we reach to each day companies better elencadas in the market and recognized for its work in way to the society. Such recognition not only generates some benefits for the entrepreneurs, but also for this society through the generation of jobs, income for the nation and reduction of the poverty. 2.4? The current Administrator and the Globalization Already we saw, therefore, at least in the practical one, that the manager of yesterday cannot be the same of today, unless he has had a very great adaptation to the new presented paradigms.

Bridges Company

According to Bridges (1996) evaluation of positions ' ' it is the process to analyze and to compare content of positions in the direction to place them in an order of classrooms, which can be used as base for a system of remunerao.' ' To evaluate engloba several other processes, therefore have that to notice that this plan will all bring consequncias for the group. Chiavenato (1998) affirms, still, that the evaluation of positions is related with the attainment of data that will allow the one conclusion concerning the price for each positions, indicating the essential differences between the positions, either quantitatively or qualitatively. For Chiavenato the methods of evaluation of positions can be divided in three great groups: Basic comparison, Position as a whole and Position versus position. (CHIAVENATO, 1998, p 375). Using of the merit technique and also efficiency, we determine, or better, we classify each employee of an organization. Gil (1994) affirms, that evaluation of positions consists of the establishment of the relative value of each position, with the objective to command it its importance in accordance with in company. is by means of this process that the company establishes a system to determine the wages to be paid.

It constitutes, therefore, the evaluation of positions is the instrument more used to promote the balance internal of the wages. (GIL, 1994, p.110) Of sensible form the evaluation in such a way in the subject positions how much wages, are extremely important for the good functioning of any company, being that this evaluation will bring a balance in all the directions amongst of the organization. The wage depending on who makes the analysis of the same, possesss different characteristics, being important to analyze its meaning. 2.4 The character multivaried of the wage On the great necessity of if understanding the direction of the word wage, some analyses will have to be made in approaching of this subject.

Structural Company

The companies, determined to identify its intellectual material, already know that they can find it in one or more than these three places: people, structures and customers, that is, human, capital capital structural and capital of the customer, being: Human capital – the qualification, the abilities and knowledge and the capacity of generation of ideas and innovation of the work force; Structural capital – the part that belongs to the company, that is, the data bases, the procedure manuals; it is everything what the employee cannot lead when returns for house in the end of the expedient; Capital of the customer – it is the value of the relationships of a company with the people with which it makes businesses, that is, the value of the surmounting of the company, of the relationship with the customers, loyalty to the mark of the company and the capacity of the company to know the necessities of its customers and to anticipate solutions for its future problems. In marketing terms, it is here, in the relationships with the customers, who the intellectual capital if transforms into financial return. With this, it is verified that the intellectual capital is not created from distinct parts of human, structural capital or of customer, but of the interchange and/or association between them. Stewart (1998, P. 31) discloses that, ' ' In a company, the less active better, since that she has Intellectual Capital, the company can obtain prescriptions without the load and the expenditures to manage the assets and to pay for eles' '. Stewart (1998) adds despite, when the action market evaluates a company in three, four or ten times more than the value of its asset, it is counting on a truth simple, however deep: the physical assets of a company based on the knowledge much less contribute for the value of its product or service of what the intangible assets, the talentos of its employees, the effectiveness of its managemental systems, the character of its relationships with customers who, together constitute its intellectual capital.


The contact that these professionals have with the English language is a factor that justifies the knowledge of the language, since all have some type of relation, in its work, with the language, and the biggest index of presented frequency was through work documents, with 95%; for email, it represents 90%; the contact saw telephone was a less expressive index, only 43% of the interviewed ones if they communicate frequently for telephone. However, it is verified, also, that a minority how much to that they carry through international trips frequently, only 29%. As presented for some authors, to the tasks of the professional of logistic they are diverse and they in accordance with vary the area of performance of each one, however, in any procedure, these professionals have a contact with the English language, according to results of this research. It is through the documents that are made all the transaction of the process of the logistic International, in such a way the reason can be understood for which the interviewed ones had shown the biggest frequency for this communication. Important factor, how much to the importance of the knowledge, either for the professional in itself, or had to the environment of work, this it had resulted similar, therefore 95% consider important the knowledge of the language in its area of performance; 95%, very important the knowledge. Both the questions had the same objective, but the intention of an age to know if had or not it necessity of the language, already to another one it complemented with the degree of relevance of this importance, both had resulted equal. From these results, it can evidence the fact of the utility and the necessity of the English language to have been generated, when it had the loss of chances of work on the part of these professionals, since 45% of them had affirmed that already they had lost some chance of work for not having the knowledge of the English language.


CASE STUDY: THE INSTITUTE OF WEIGHTS AND MEASURES OF THE STATE OF RIO DE JANEIRO Monograph presented to the Foundation State Center of Statisticians, Research and Formation of the Public Servers of Rio De Janeiro, as requisite end for the conclusion of the Course of Specialization in Public Administration & mdash; CEAP XVI. Person who orientates: Prof. Msc. Suriman Walnut Jnior Rio De Janeiro 2010 SUMMARY The study it has for objective to present the Institute of Weights and the developed Measures of the State of Rio De Janeiro, its constitution, activities and to investigate the possible ways to transform it into an excellency island. The information had been harvested from the internal reports and of the experience of the servers who are part of the institution.

For analysis, three landmarks of management had been established. One come back toward the exclusive activity of the State that withholds the monopoly of the action; another one, that contemplates the work force and finally, the relation of the institute with the society of future. It was also looked to demonstrate to the necessity of the alignment of the actions with the Government of the State and the Federal Government and the routes of the organization, that in the last five years moved of feio. One expects that this work is incorporated the strategical planning of the State, of form to provoke a reflection that has taken the organization to acquire a proper identity and the reinforcement of its administrative structure. Word-key: Autarchy. Contract of Management. Alignment ABSTRACT This to paper intends you present the Institute of Weights and Measures of the State of Rio De Janeiro (Rio De Janeiro Institute of Weights and Measures), its constitution, the activities it develops, and you investigate the feasible means you make it an isle of excellence.