administration and businesses

The People

Today the accountant is not plus a mere preenchedor of notes, of DARF, it comes gaining seen space being as counting manager. Therefore the necessity of the organizations to give satisfaction of its acts is each time plus a requirement of the society. As consequncia, the necessary accountant to assume an pro-active attitude in this transformation. He needs, at last, to act as a leader, to adopt enterprising position. Being thus, never before if it presented for the accounting so marcantes chances of valuation, either in the companies, the public agencies, the firms of auditorship and countable services, derivatives of the convergence to the international norms, corporative governana and management of risks. Establishment of goals.

The entrepreneur has accomplishment necessity and to materialize this accomplishment he must yourself be established what he desires yourself, does not advance to dream if you do not obtain to establish, to quantify and to verify the result of its dreams. It must be known to fix the goals, to fight against the standards taxes, and to have capacity to still occupy a not busy space for others in the market, Who does not have goals and objectives do not know where want to arrive, are astray. WEDGE and FERLA (2007), claim that this professional defines its proper goals, arriving for times the stubbornness in perseguiz them, and that this characteristic can be learned throughout the experiences, that is entrepreneur is formed inside of the work market. The characteristic marcante of the people who really obtain resulted effective is the establishment of goals. These people have clearly where they want to arrive. Its objectives of short term are measurable and of long stated period they are clear and specific. One knows that, for the accountant or any another professional to reach the success, the personal and professional accomplishment is necessary to have a planning of goals, registered of clear form, with dates, stated periods, actions and specifications detailed for everything what she desires yourself to reach.

The Emphasis

In this context the organizations if come across with new necessities, placing in question the traditional concepts or administrative models. The emphasis in the financial capital yielded space to the intellectual capital, that is, importance of the knowledge of the worker was perceived it, and more still, the importance of the knowledge in the company as source of support and competitive advantage. So that it has the perpetuation of a company is necessary that the same one manages the knowledge in developed it, independent of the individuals withhold that it. It is in this context that all the organizations are inserted, also, the familiar companies, the oldest and predominant enterprise in the whole world. This work approaches the practical ones of administrative management in the perspective to diagnosis the management of the knowledge. In a period, as the current one, marked for the fast alteration of the marketing conditions it is verified necessity, on the part of companies of the people who in these work, of the development of the capacity of dynamic adaptation to the changes.

However, the organizations, many times, possess a traditional managemental structure that makes it difficult the introduction of the necessary changes. Such structure if characterizes for prioritizing the control and the previsibility of specific functions, adjusted the steady conditions and to the efficient of the routine works, but inefficacious accomplishment, when in a dynamic and complex environment. The current complexity of the economic activities, based into an performance and global competition and the constant alterations of the market, has transformed the knowledge in main insumo applicable in any economic activity. The knowledge if all became an important and determinative factor for the economic competitiveness for the companies in the globe. The changes of the factors for competitiveness attainment become necessary to go beyond the traditional combination of capital and work, therefore, more than what never, the knowledge became a decisive factor in the success of any enterprise.


Many forms exist to divulge the product: radios, television, billboard, magazine, direct mail, Internet, pamphlets, posters, etc., however nor always all function of correct form, therefore the company must make a good analysis to verify which propaganda brings more success for the company. The promotion also is called mix of promotion, that it is formed by some instruments. According to Certo and Peter (1993) and Kotler and Armstrong (1998), they are they: Propaganda: this is the essential form for the sales in mass, this propaganda includes billboard, spreading in printed matters, electronic media, etc.; Personal sales: this is the form where the salesman has a direct communication with the purchaser, in intention to carry through the sales. This is the best form of if communicating; Promotion of sales: it treats to motivate the customers to carry through purchases by means of short term, some tools as, catalogues, toasts and promotions of the product, drawings, etc.; Advertising: it is an instrument of promotion used of gratuitous form (relatively low price to other instruments of communication), of impersonal presentation of goods and services; Public relations: they consist of activities that develop relations with the diverse public of the organization with intention to construct a good image of the company and to hinder any favorable rumor, histories the same one (KOTLER and ARMSTRONG, 2003). When the manager understands the importance and places in practical all the techniques and information contained in the mix of the marketing, is evident to get a valuation of the product, to place it in evidence, to attract the consumer, to fix the mark, to get profit and to obtain many other advantages.

The author Snake (1992), in them presents in its clear graph in summary and the main elements that involve the mix of the marketing: Figure 1: Made up of marketing Source: Snake (1992, P. 43). 4 METHODOLOGY the research procedures that had been used for the accomplishment of this work of conclusion of course, that has as purpose the viability of implantation of the mix of the marketing in the GAC FRUITS, in view of one better service in the company and, over all for its customers, searched to develop it by means of concepts and definitions of marketing and mix of the marketing, identifying the form with which is dealt these services currently in the company and having defined then, one new way for the same one. .

Ballou Logistic

LOGISTIC HOSPITAL Ana Paula Logistic Miranda is the area of the responsible management for providing resources, equipment and information for the execution of all the activities of a company. It passed for diverse phases in the history of its development. The period that precedes years 50 was asleep, inside had thus a spalling in the administration of activities of the logistic one, that is, the activities that would have to be managed by the logistic area were at the hands of other areas, as it is the case of the transport that age of responsibility of the production area, as well as the control of the supplies that they were on the control of marketing or finances, that is, did not have definite sectors. The Logistic Military man was a great landmark for the perfectioning of the logistic activities in the world, according to Ballou (1993, P. 29): ' ' The logistic activity to militate in World War II was the beginning for many of the logistic concepts used atualmente' '.

No longer period subsequent to years 50 until years 70 it was an important period for the development of practical the logistic ones, as well as in the theories, where the definitions and concepts had been fomented by World War II providing the economic growth substantially and improvement in the productivity. After 80 years the logistic one had a revolutionary development, pushed for the demands caused for the globalization, the breaking in the trade barriers provided a significant increase in the production of goods and services favoring in the valuation of the logistic activities. The logistic services in the hospitals had taken route from this period, although already to be executing previous logistic functions, however the logistic history of the hospital one is divided in three phases, and at the beginning of years 80 she was not treated with seriousness, therefore the budgets were fixed and the profitability vision did not exist. It gained forces after the trade barrier in addition, where the hospitals had gained characteristics enterprise that until then they were assistenciais. The search for the fidelizao of the customers and competitive differential in the market was each incited time more, directing the hospitals in the continuous search of better processes that they aimed at to optimize costs. Initially the attention of the hospitals was come back to the attendance of the patient, did not have interest in investing in management in the suppliment chain, therefore the hospitals were focados in the medical assistance. In years 80 with the sprouting of the world-wide crisis, it initiated the search for the competitive differential in the market as form to attract customers and to fidelizar them, therefore at this time the hospitals already had enterprise characteristics, in this way the concern with the involved sectors with suppliments increased. Currently, the manager became a qualified professional, specialized, and comes searching better tools, in which they will assist in the decision taking, aiming at to the improvement in the processes and reduction of the costs.

Others One

In the research field carried through in the city of Caracara, interviewed 70% of are Simple optionees for the National one, however, in accordance with the same research, the interviewed ones when questioned on that it analyzes they they made of a Law 123/2006, about 40% of the interviewed ones had demonstrated a certain dissatisfaction in relation to the Simple regimen of the National one, for they had believed that if they find wronged in what it refers to the appropriation and transference of relative credits the taxes contributions. However the research concluded that the choice for the adequate system of taxation depends on many factors, that must carefully be analyzed, so that it is possible to make the option most viable to contribuinte.REFERENCIA BIBLIOGRAPHICAL Federative Constitution of Brazil, site, 1988 – BRAZIL. Law 9317 of 05 of December of 1996. It makes use on the regimen tributary of the microcompanies and of the small business companies, it institutes the Integrated System of Payment of Taxes and Contributions of the Microcompanies and the Small business companies – SIMPLE and of the other steps. available in: Access in: 02/08/2010- Complementary Law 123/2007, site, 2007 – SPINETTI, Orlando, Simple National the More excellent Aspects, 2007 – BARBOSA, Fabiana Gragnani. Law n 9,317/1996 (SIMPLE) X Complementary Law n 123/2006 (SIMPLE National): comparative picture. Jus Navigandi, Teresina, year 11, N. 1461, 2 jul.

2007. Available in: . Access in: 30 jul. 2010. – BRAZIL. Internal revenue code.

31 ed. So Paulo: Hail, 2002. QUESTIONRIOPerguntas for the entrepreneurs who are optionees or not for the Simple NacionalPesquisador: Keitiane de Arajo CostEntrevistado: Company: 1) As the Company is fit: () ME () EPP () Outras2) Which segment the company works? () commerce () Service () Others the Especificar3) How many employees work in the company? () 1 4 () 4 10 () more than 104) the company is Simple optionee for the National one? () yes () no5) Has how much time to the company is Simple optionee for the National one? () 0 the 1 years () 1 2 years () 2 the 3 anos6) the company opted or migrou automatically for Simple the National one? () it opted () migrou () n.d.a7) You has doubts in relation to the new regimen of taxation, Simple the National one? () yes () no8) Under which system tributary the company was fit before law 123/2006 () Simple Federal () Profit Vain () Real9 Profit) That evaluation you makes of Simple the Federal one? () Bad () To regulate () Good () 10 Excellent) That evaluation you makes of Simple the National one? () Bad () To regulate () () timANEXO III Good – ComparativoO Picture picture to follow was extracted of an article of authorship of Fabiana Barbosa Gragnani and demonstrates in boldface the innovations and alterations that the advent of the Law n 123/2006 brought in relation the previous legislation.

Bridges Company

According to Bridges (1996) evaluation of positions ' ' it is the process to analyze and to compare content of positions in the direction to place them in an order of classrooms, which can be used as base for a system of remunerao.' ' To evaluate engloba several other processes, therefore have that to notice that this plan will all bring consequncias for the group. Chiavenato (1998) affirms, still, that the evaluation of positions is related with the attainment of data that will allow the one conclusion concerning the price for each positions, indicating the essential differences between the positions, either quantitatively or qualitatively. For Chiavenato the methods of evaluation of positions can be divided in three great groups: Basic comparison, Position as a whole and Position versus position. (CHIAVENATO, 1998, p 375). Using of the merit technique and also efficiency, we determine, or better, we classify each employee of an organization. Gil (1994) affirms, that evaluation of positions consists of the establishment of the relative value of each position, with the objective to command it its importance in accordance with in company. is by means of this process that the company establishes a system to determine the wages to be paid.

It constitutes, therefore, the evaluation of positions is the instrument more used to promote the balance internal of the wages. (GIL, 1994, p.110) Of sensible form the evaluation in such a way in the subject positions how much wages, are extremely important for the good functioning of any company, being that this evaluation will bring a balance in all the directions amongst of the organization. The wage depending on who makes the analysis of the same, possesss different characteristics, being important to analyze its meaning. 2.4 The character multivaried of the wage On the great necessity of if understanding the direction of the word wage, some analyses will have to be made in approaching of this subject.

Structural Company

The companies, determined to identify its intellectual material, already know that they can find it in one or more than these three places: people, structures and customers, that is, human, capital capital structural and capital of the customer, being: Human capital – the qualification, the abilities and knowledge and the capacity of generation of ideas and innovation of the work force; Structural capital – the part that belongs to the company, that is, the data bases, the procedure manuals; it is everything what the employee cannot lead when returns for house in the end of the expedient; Capital of the customer – it is the value of the relationships of a company with the people with which it makes businesses, that is, the value of the surmounting of the company, of the relationship with the customers, loyalty to the mark of the company and the capacity of the company to know the necessities of its customers and to anticipate solutions for its future problems. In marketing terms, it is here, in the relationships with the customers, who the intellectual capital if transforms into financial return. With this, it is verified that the intellectual capital is not created from distinct parts of human, structural capital or of customer, but of the interchange and/or association between them. Stewart (1998, P. 31) discloses that, ' ' In a company, the less active better, since that she has Intellectual Capital, the company can obtain prescriptions without the load and the expenditures to manage the assets and to pay for eles' '. Stewart (1998) adds despite, when the action market evaluates a company in three, four or ten times more than the value of its asset, it is counting on a truth simple, however deep: the physical assets of a company based on the knowledge much less contribute for the value of its product or service of what the intangible assets, the talentos of its employees, the effectiveness of its managemental systems, the character of its relationships with customers who, together constitute its intellectual capital.


The contact that these professionals have with the English language is a factor that justifies the knowledge of the language, since all have some type of relation, in its work, with the language, and the biggest index of presented frequency was through work documents, with 95%; for email, it represents 90%; the contact saw telephone was a less expressive index, only 43% of the interviewed ones if they communicate frequently for telephone. However, it is verified, also, that a minority how much to that they carry through international trips frequently, only 29%. As presented for some authors, to the tasks of the professional of logistic they are diverse and they in accordance with vary the area of performance of each one, however, in any procedure, these professionals have a contact with the English language, according to results of this research. It is through the documents that are made all the transaction of the process of the logistic International, in such a way the reason can be understood for which the interviewed ones had shown the biggest frequency for this communication. Important factor, how much to the importance of the knowledge, either for the professional in itself, or had to the environment of work, this it had resulted similar, therefore 95% consider important the knowledge of the language in its area of performance; 95%, very important the knowledge. Both the questions had the same objective, but the intention of an age to know if had or not it necessity of the language, already to another one it complemented with the degree of relevance of this importance, both had resulted equal. From these results, it can evidence the fact of the utility and the necessity of the English language to have been generated, when it had the loss of chances of work on the part of these professionals, since 45% of them had affirmed that already they had lost some chance of work for not having the knowledge of the English language.


CASE STUDY: THE INSTITUTE OF WEIGHTS AND MEASURES OF THE STATE OF RIO DE JANEIRO Monograph presented to the Foundation State Center of Statisticians, Research and Formation of the Public Servers of Rio De Janeiro, as requisite end for the conclusion of the Course of Specialization in Public Administration & mdash; CEAP XVI. Person who orientates: Prof. Msc. Suriman Walnut Jnior Rio De Janeiro 2010 SUMMARY The study it has for objective to present the Institute of Weights and the developed Measures of the State of Rio De Janeiro, its constitution, activities and to investigate the possible ways to transform it into an excellency island. The information had been harvested from the internal reports and of the experience of the servers who are part of the institution.

For analysis, three landmarks of management had been established. One come back toward the exclusive activity of the State that withholds the monopoly of the action; another one, that contemplates the work force and finally, the relation of the institute with the society of future. It was also looked to demonstrate to the necessity of the alignment of the actions with the Government of the State and the Federal Government and the routes of the organization, that in the last five years moved of feio. One expects that this work is incorporated the strategical planning of the State, of form to provoke a reflection that has taken the organization to acquire a proper identity and the reinforcement of its administrative structure. Word-key: Autarchy. Contract of Management. Alignment ABSTRACT This to paper intends you present the Institute of Weights and Measures of the State of Rio De Janeiro (Rio De Janeiro Institute of Weights and Measures), its constitution, the activities it develops, and you investigate the feasible means you make it an isle of excellence.

Retention Service

Therefore, the enterprise support assures a quality product and, simultaneously, it contributes for economic and social development of the community, promoting a healthful environment in a steady society. Destarte, support is the result of the perfect tunning between the ambient one, economic and the social one. To have a socially responsible position is not a task with marked date and hour. It is a daily, daily, routine activity. 11 1,3 Retention of Customers: challenge in the enterprise world the marketing technology generates a vital tool for the organizacionais consumers, purchasers and the public in general. According to executive (coach), Carlos Cross (2009) affirms that, ' ' ' feedback' it is one old and simple technique, but, little explored. The employees must have ' viso' of the company; which are its goals, missions and to be become involved in the intentions of the institution which offer its services.

In the truth, they are the people who make to the company acontecer' '. The companies who obtain to supply service of high quality are efficient in the listening of its customers and its employees, particularly those that are in direct contact with the customers. The mensurao of the productivity, however, can difficult have to the intangible character of the service performances. Unhappyly, many traditional measures of production of the service ignore variations in the quality deliver and of the value perceived for the customers. (Lovelock, 2002). Cases exist where the consumer continues giving preference in a company, not only for the reason of the mark of the product, but, also for presenting substantial values, that construct the firm choice of the customer. This option can be created by some factors, as the knowledge, the perceived quality and situations that allow to establish a relationship of long stated period with the users of a service or product. Thus, it is possible to consolidate a strong emotional bond, that will be determinative for the retention of the customer and the comprometimento of the consumer.