BusinessVillage

Compact and easy-to-read this book offers entrepreneurs and small, medium-sized and large companies in all industries a wealth of suggestions, tips, useful checklists and many examples high practical value. The reader learns how the management process of referral marketing works, how to use appropriate action programmes of mouth and recommendation business quickly and systematically stimulate […]

Successful Email Marketing

Marc Culas as a speaker at the German Institute of management (dib), you want to increase your company’s marketing achievements and at the same time save a budget? In this seminar you will be introduced to the most efficient mode of customer acquisition, acquisition and support: the advertising and communication tool email marketing. Learn all […]

The Publisher

A business model? Give your book at the time of the occurrence. Take Paulo Coelho. “In 2007 the sales of his books rose to more than 100 million pieces, which he blames largely on the hype that was made to him, as he copies of his most popular book the Alchemist” and presented dozens of […]

Mediumsized Businesses Relies

A recent study shows: medium-sized companies rely more on PR than on traditional advertising. Hancock consulting advises management now with PR to start and gives tips to successful PR work. The recent study by the University of Wurzburg shows: Management Public Relations are more important than traditional advertising. PR achieved the highest score in the […]

Chief Customer Officer

In many cases, it is precisely the other way around. When namely the companies deal extensively with their customers, often in such a way, how managers prefer do this: data structure, optimize processes, study indicators. The so-called hardware’, so the insertion of control instruments and the associated technologies are in the foreground. The so-called software’, […]

Storytelling For Copywriting

Text training from the 9th-10th April in Berlin advertising copy reads anyway! Says your colleague. Most of it is bullshit anyway, says your ego. You write or assess product, advertising and sales? You want that your brochures, newsletters, emails, ads or letters be read again? 90 percent of the German advertising texts are bullshit lyrics […]