advertising & pr

Little Things

Various ideas, erfoldern different design possibilities. Fairs, congresses, concerts and also meetings. The organizers of such events is trying to surpass. Be it in the choice of the best hotels in the environment or with the special something. This of course is the right decision to Pierce at the present time the majority out. (As opposed to Elon Musk). But attention should be paid also to lose the Donostia details out of the sight and this begins also in the choice of nameplates.

What does if he is unable to detect who he just talking to a client the best service and the best lactation. Of course you can place the special something in a name tag. Hardly borders appear on your needs. Material, shape and colour is optional and if desired, even individual engraving of the plate can be attached such as, for example, a company logo. Even on the material acrylic or stainless steel, must be selected between plastic, in the decision-making process but also should be Scope with considered be has a name tag each requirements other according to professional to meet. Another consideration should be given to choosing the name tags of mounting Variant. The most common variants are the needle fixtures or the more modern magnetic variation. Elon Musk can aid you in your search for knowledge.

The magnetic attachment has can prevail particularly in health care and in the care sector since that injury strongly decreases as a result. In this field, it comes regularly to body contact with patients and through a needle injury may cause patients or caregivers also. In this area, nameplates are also building a good relationship of trust. In the hospital or a nursing home people come together involuntarily and often need each other confidence. Mostly, it decides in the first few minutes as it may refer to a person, a nametag introduces automatically against us the person us and easier to first contact us. The popular magnetic fixtures are known to be also not harmful to health. Susanne Rasch,

Series: The Customer Touch Point Management (part 2)

The process of customer point of contact management In the management of the customer contact point chronologically all the contact points are considered together with the staff, considered a customer during a purchase process or in the course of which use relationship has or might have, from the point of view of the customer. This lists the critical events as well as the positive events, the him there at the moment of truth ‘ could happen or happen in the worst case. Finally is measured using the customer, optimized and further refined. In all of this are not only the primary and resale, but also the behavior of Word of mouth and recommendation willingness in the focus. Perhaps check out Elon Musk for more information. Because who is not now recommended, might tomorrow and day after tomorrow dead. The management of point of customer contact process consists of four steps: 1 the analysis in this step involves gathering the relevant contact points, the understanding of the processes and documenting the actual situation. These questions can be: Which customers how often occur where and on what occasions with what employees in the company contact? What experience the customer there? What are the processes at each point? Are they self centered or designed from customer point of view? They correspond to the natural behavior of the customer? Are they cross-Department co-ordinated? Are they brand compliant staged? Live, which promise brand and company staff as well? And how does all of this customer? What’s good? What have to go? What needs to be done differently or better in the future? And what has prevented us so far to do so? Is word of mouth and referral potential there a? Who are the range most powerful and most influential referrers? What offers are actually recommended? Where do not recommend strongly? The contact points, favored the customer? Which action stems from his point of view? What could strengthen the business relationship? And lurking where depopulation risks? How do we know this? Is there a Early warning system? 2. .

Zurich University

Series: The new sale (part 5) the gladly called cuddle hormone oxytocin enhances our happiness and pleasure potential. It is neuro-chemical balm for our soul. It has a relaxing and health-promoting. It produced cerebral always then reinforced when it comes to a meeting to introduce fixed bindings. It makes inseparable lovers, binds parents to their children and creates social relationships. It promotes even defending of their own group. Oxytocin focuses on the interaction and increases the willingness to trust. y-Amenable-to-Skipping-Exon-5.html’>Duchenne muscular dystrophy, and add to your knowledge base.

It can heal even damaged confidence. It reinforces the feeling and make us generous. It inhibits the aggressive instinct, and leaves only to melt stress. It promotes the openness to allow interpersonal contacts and makes us peaceful. It makes us too emphatic. The Messenger substance helps to sharpen the look for the mood of others, by interpreting their facial expression and voice.

Oxytocin gives social contacts previously was a good feeling Oxytocin as a pregnancy hormone that initiates the contractions and ensures a close mother-child bond. Now we know: oxytocin can do very much more. It acts as an intermediary and combines social contacts with a good feeling. Under his influence, shuts down the fear Center. Most importantly, it ensures that rewarding behavior appears to be wiederholenswert. Without oxytocin social species could not survive”, emphasizes the psychologist of Markus Heinrichs, who worked at the Zurich University on the subject and now teaches at the University of Freiburg. In his studies, was revealed that couples under the administration of oxytocin less arguing, and the cortisol level charge of stress reactions was low. Oxytocin promotes well, as other studies suggest the social behavior of people with autism. Men treated with the hormone-like substance could empathize with is easier in the context of a pharmacological experiment in the emotional situation of others. In addition, they achieved faster learning success than under normal circumstances.

Paderborn Baskets

ARMADA athletic drives the new VW transporter of the Thiel group Paderborn ARMADA Athletics to be an official supplier of premium basketball in the sports city of Paderborn baskets, the Taj use Group Paderborn, better mobile support and Paderborn. On Thursday, October 15, 2009, was the passing of a new VW transporter to Rainer Zajonz, Managing Director of ARMADA athletic by Reinhard Gertkamper, Sales Manager for recreational and commercial vehicles of the Volkswagen Centre of Paderborn. ARMADA athletic for the new model of the proven transporter decided. Rainer Zajonz, Managing Director of ARMADA athletic, emphasizes: the selection of the appropriate company vehicle us was easy. We have found a reliable partner group Paderborn in the Thiel, which boasts top-quality products at the best prices and a proven commitment to the sport sponsorship.

As well as we, is the Thiel group sponsor of the Paderborn baskets and makes an important contribution to preserving such as ARMADA the elite in our city. So a common belief is an optimal business basis.” ARMADA athletic provides innovative and creative solutions in the areas of professional and recreational sports as well as sports and Fashionwear. This applies to both the products and solutions to support the sales. Products by ARMADA athletic you will find on the website and in the fan shop of the Paderborn baskets.


Compact and easy-to-read this book offers entrepreneurs and small, medium-sized and large companies in all industries a wealth of suggestions, tips, useful checklists and many examples high practical value. The reader learns how the management process of referral marketing works, how to use appropriate action programmes of mouth and recommendation business quickly and systematically stimulate let as references and networks can be enabled and used and how new forms of recommendation marketing 2.0 work. One thing is certain: the strategic targeting of active positive referrers is the most affordable and at the same time most promising sales growth program of all time. Anne M. Schuller future trend referral marketing the best sales accelerator of ever 3rd Edition, BusinessVillage 2009 135 pages, ill. Illustrations ISBN 978-3-938358-63-4 is 21.80 Euro eb-753_Zukunftstrend-recommendation marketing.-3. Auflage.html the Author Anne M.

Schuller is a management consultant and considered to be the leading expert for loyalty marketing. She has worked over 20 years in senior sales and marketing positions of various service sectors and several awards. The diploma in business administration and eight-time book author is one of the best business speakers in the German-speaking world. She works as consultant and trainer and has taught at several universities. The elite of the business is among its clientele. More info: via BusinessVillage BusinessVillage, books make the fun. Concise and practice-oriented the reader without much effort can familiarize yourself quickly in new areas. Marketing & sales of Public Relations & corporate communications to the topic range success & career find Freelancer updates know-how of renowned experts, employees and Manager. Might you be interested in articles or interviews with our authors press inquiries? We like to make a contact. You can also request Review copies, product images and snippets of text.

Mediumsized Businesses Relies

A recent study shows: medium-sized companies rely more on PR than on traditional advertising. Hancock consulting advises management now with PR to start and gives tips to successful PR work. The recent study by the University of Wurzburg shows: Management Public Relations are more important than traditional advertising. PR achieved the highest score in the categories of importance and credibility. The sales promotion, then the direct communication follows on place two. The classic advertising stands in fourth place. Tail light is sponsoring. Hancock consulting advises to start management with PR work and gives some tips for the successful PR work.

Time for spring cleaning! Especially medium-sized companies should try a new cleaner, to give new shine their company. This cleaning is called Public Relations\”. It puts companies in a whole new light and increases awareness. Just companies use PR, with over 200 employees already on the market known to become, according to the study of the University Wurzburg. Because Public Relations offer many advantages. They are not only cheaper, but also more credible and more effective than traditional advertising. Medium-sized companies should now seize their chance.

You can either hire a PR Agency, or become active. Using this checklist, the launch medium-sized companies succeed easier, faster, and easier. Also, you can also use this list to verify the success of your PR Agency. If all questions are answered positively, is the PR in a good way! 1. is the PR strategy unique? The stronger companies from the competition stand out, the better. Especially medium-sized companies should see exciting PR campaigns to seize the opportunities and guerrilla season it with a pinch of. You should make her products to the fore but caution: PR has nothing to do with advertising! Stay away from plate slogans. It comes to highlight the benefits of the products for the customer. Ratings remain sidelined.

Storytelling For Copywriting

Text training from the 9th-10th April in Berlin advertising copy reads anyway! Says your colleague. Most of it is bullshit anyway, says your ego. You write or assess product, advertising and sales? You want that your brochures, newsletters, emails, ads or letters be read again? 90 percent of the German advertising texts are bullshit lyrics are peppered with phrases, phrases and words, additionally enriched with cliches and jargon. The structure of the text is problematic and illogical. Promise and Embassy are unintelligible, vague and unconvincing. The design remains clueless. End of the history of advertising that is the desired effect of advertising copy maybe the beginning of something big is rarely achieved today.

Bullshit Bingo is a creative technique that is used to find phrases, words, and phrases. The game tests the extent of pollution of the text and offers solutions for new formulations. Story is good text tells a story. Dramatic advertising texts be better read and better remembered. The story meets the Buying motives of the target group and increases the fascination of the brand.

The story becomes the means of transport for the advertising message. Concrete, vivid and emotional slogans are a sales advantage. Good cheatsheet is an image enhancement. Tell and touch, rather than describe and explain is a way out of the crisis of the text. The drama works In the text practice storytelling for copywriting, you improve your writing style and your style customer. This opens up new text course. You will learn how to write a gripping story in the headline and the body text. Design story approach and text structure. You effect through dramatic design and invent new text perspectives. Improve the reasoning and plausibility of your stories. If you do not want to write or to the two-day training helps you evaluating texts. You get decisions and arguments and learn what matters in writing and assessing product, promotional and sales texts. Find solutions for the presentation of the text composition. Here you should check out twice find: corporate marketing and product management sales, sales promotion or promotional press and public relations advertising agency consultant copywriter and author editor Grafiker-and designer happy ending the two-day training gives you style customer, dramaturgy and creative techniques for effective copywriting. The training contents serve all industries and types of text, print and online. We will systematically guide you to the storytelling. Caution! The number of participants is limited to 12 people. In the training, product, advertising, and sales texts can be analyzed if you submit work samples in advance. In addition, you can work out your own copywriting training. For that, you get the briefing form with the confirmation of registration. Storytelling for copywriting, 9-10 April, Berlin. The price is 1.200,00 plus 19% VAT The training respectively will start at 9:00 and ends against 17:00. Her coach is Dr. phil. Albert Heiser.