Powerful CTI (Computer Telephony Integration) systems provide solutions that integrate scheme of call routing with the databases of the business where the key information of the customer interaction is stored with the client based on its value when a customer makes a decision to call a company, the has an expectation of the level of service that you will receive. Once contact is made, the company expects a profitable interaction with the client this is a two-way road. Companies today understand that the Contact Center is essentially a point of contact and search opportunities to achieve that interaction. But this is just enough to handle inquiries from the customer, companies and customers should get value from every interaction if each client can be identified and categorized according to the value that he provides to the business, each interaction can be more profitable is the key business information. The key is to manage the information of the business to generate economic benefits for each interaction you make with the client. It is necessary to then build a solution that would enable the Organization cost effectively interlace the data obtained from the interactions with the client with the data of the business, so the combination of both will allow Act to achieve profitable results a contact center solution powerful CTI (Computer Telephony Integration) systems provide solutions that integrate scheme of call routing with the databases of the business where the key information of the customer information is stored as buying patterns, account balances, numbers of cases and service histories. So the business can use this information to customize and refine each interaction with the client. Routing based on data identifying and enrrutar the requirement of a client based on its value offer then a service more personalized routing based applications on data use the business database to make smart decisions on the routing of calls.