The Emphasis

In this context the organizations if come across with new necessities, placing in question the traditional concepts or administrative models. The emphasis in the financial capital yielded space to the intellectual capital, that is, importance of the knowledge of the worker was perceived it, and more still, the importance of the knowledge in the company as source of support and competitive advantage. So that it has the perpetuation of a company is necessary that the same one manages the knowledge in developed it, independent of the individuals withhold that it. It is in this context that all the organizations are inserted, also, the familiar companies, the oldest and predominant enterprise in the whole world. This work approaches the practical ones of administrative management in the perspective to diagnosis the management of the knowledge. In a period, as the current one, marked for the fast alteration of the marketing conditions it is verified necessity, on the part of companies of the people who in these work, of the development of the capacity of dynamic adaptation to the changes.

However, the organizations, many times, possess a traditional managemental structure that makes it difficult the introduction of the necessary changes. Such structure if characterizes for prioritizing the control and the previsibility of specific functions, adjusted the steady conditions and to the efficient of the routine works, but inefficacious accomplishment, when in a dynamic and complex environment. The current complexity of the economic activities, based into an performance and global competition and the constant alterations of the market, has transformed the knowledge in main insumo applicable in any economic activity. The knowledge if all became an important and determinative factor for the economic competitiveness for the companies in the globe. The changes of the factors for competitiveness attainment become necessary to go beyond the traditional combination of capital and work, therefore, more than what never, the knowledge became a decisive factor in the success of any enterprise.