So, the GWA President is also sure that the WEFRA was often an object of desire. Leonhard but essential belief in the strength of the company’s own brand, as well as the ability to justify this belief by entrepreneurial success, vibration-free succeeded the holders and members of the family h clearly and convincingly”, emphasized in his speech. “Advertising agency FRAnkfurt: our name is location and program at the same time”, said Ariane Haack in short, committed as a shareholder of WEFRA especially for Frankfurt as a city of culture. The family Haack known to art lovers and supporters had therefore asked the guests of their anniversary celebration expressly for donations instead of gifts. They should double from WEFRA initiative of the Freien Deutsche Hochstift and the Frankfurt Goethe House come to good, to support the construction of the German romantic Museum. German advertising history writes a piece in 1933, when product advertising was still in its infancy”Frankfurt Agency, as Markus Weinbrenner, Chief Executive Officer of Industrie – und Handelskammer Offenbach am Main, put it, the WEFRA was founded by Gunther Toepfer. After the war, Rudolf Haack joined the Agency and laid the foundation stone for a close connection to the healthcare market in 1946 with the acquisition of the ad management of medical specialist publisher Georg Thieme. in 1970 she could start including the founding of LA MED Arbeitsgemeinschaft reader analysis of medical journals by initiative of Dieter Haack.
The Agency was realigned around the turn of the Millennium: within five years, the WEFRA with the establishment of six daughters of Agency in the areas of classical communication, media, PR, digital, publishing, and consulting concerning the performance range for many customers and was more transparent and above all more powerful”, so Matthias Haack. And with the creation of the world’s leading network of owner-managed healthcare agencies HEAL”became international. The most recent coup of the WEFRA that recently witness called joint venture WEFRA MediPlus group / MediPlus in life with the Munich-based service plan of vision, emphasized in his speech Mayor Hunkel. Advertising regards the lifeline of the economy of GWA President Leonhard advertising agencies an indispensable link in the chain of value creation, resulting from competition in the free market economy.” “Matthias Haack is convinced: advertising is the lifeblood of the economy, even though in business and politics like its value contribution is disputed.” And for Leonhard promotional engagements are inexpensive instruments to achieve social objectives.” As these are more or less implemented at European level, guest speakers Udo von Kampen, head of ZDF Studio Brussels in his Brussels speech betrayed inside”with a look behind the scenes of the political life in Europe. About the WEFRA advertising agency Frankfurt integrated strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt. Eight specialized agencies brings together under one roof, are the guarantee for its sustainable implementation. The world’s leading network of owner-managed healthcare agencies HEAL as well as recently with the Munich-based service plan group / MediPlus in life called joint venture WEFRA MediPlus are also over 75 communication specialists in the six subsidiaries WEFRA classic, WEFRA PR, WEFRA media, WEFRA digital WEFRA publishing.