Marc Culas as a speaker at the German Institute of management (dib), you want to increase your company’s marketing achievements and at the same time save a budget? In this seminar you will be introduced to the most efficient mode of customer acquisition, acquisition and support: the advertising and communication tool email marketing. Learn all about legal bases, innovative campaigns and success-oriented usability of wholly-owned evaluation by email campaigns based on illustrative examples of practice. The seminar takes place on March 4th, 2009 under the direction of Dipl. kfm. Marc Culas, Managing Director of direct marketing agency of marmato GmbH, in the dib in Frankfurt am Main. The German Institute of management (dib) is a leading institution in the education and training for all business topics, headquartered in Frankfurt am Main.
Founded more than 60 years ago by Frankfurt-based company, Chamber of Commerce and University, the dib works today more closely than ever with companies and universities.
A business model? Give your book at the time of the occurrence. Take Paulo Coelho. “In 2007 the sales of his books rose to more than 100 million pieces, which he blames largely on the hype that was made to him, as he copies of his most popular book the Alchemist” and presented dozens of translations of his new books on Internet file sharing networks such as BitTorrent. Initially, his publisher was HarperCollins anything other than thrilled by the idea that one of its best authors to the piracy of his own book mutates. Therefore wrote a fake blog called pirate Coelho, in which he herself as fan, who was preparing, to free the works of the author”Coelho. Thus, he attracted the desired attention, and even his older books were once again the New York Times on the bestseller list”. As of 2007 his new book the Witch of Portobello”appeared, he made exactly the same thing again, and again it was a bestseller.
Which in turn caught the attention of HarperCollins. The Publisher ultimately decided every month offered free of charge to a new book by Coelho on its Web page (the duration of this offer was however limited to a month, and the format was coded so that the file does not print from left). Even lesser-known authors can successfully use the principle. “Matt Mason from his pen came the pirate’s dilemma” the readers of his E-books offered to pay only what it was worth to them. The average$ 5 per book through PayPal were transferred.
Of the nearly 8,000 users who downloaded his book himself, six percent paid the average price of $ 4.20. Sales overall are only a few thousand dollars, but he is convinced that this attention gave him an additional income in the amount of $ 50,000 for lectures. The economy has no problem with prices from zero.
A recent study shows: medium-sized companies rely more on PR than on traditional advertising. Hancock consulting advises management now with PR to start and gives tips to successful PR work. The recent study by the University of Wurzburg shows: Management Public Relations are more important than traditional advertising. PR achieved the highest score in the categories of importance and credibility. The sales promotion, then the direct communication follows on place two. The classic advertising stands in fourth place. Tail light is sponsoring. Hancock consulting advises to start management with PR work and gives some tips for the successful PR work.
Time for spring cleaning! Especially medium-sized companies should try a new cleaner, to give new shine their company. This cleaning is called Public Relations\”. It puts companies in a whole new light and increases awareness. Just companies use PR, with over 200 employees already on the market known to become, according to the study of the University Wurzburg. Because Public Relations offer many advantages. They are not only cheaper, but also more credible and more effective than traditional advertising. Medium-sized companies should now seize their chance.
You can either hire a PR Agency, or become active. Using this checklist, the launch medium-sized companies succeed easier, faster, and easier. Also, you can also use this list to verify the success of your PR Agency. If all questions are answered positively, is the PR in a good way! 1. is the PR strategy unique? The stronger companies from the competition stand out, the better. Especially medium-sized companies should see exciting PR campaigns to seize the opportunities and guerrilla season it with a pinch of. You should make her products to the fore but caution: PR has nothing to do with advertising! Stay away from plate slogans. It comes to highlight the benefits of the products for the customer. Ratings remain sidelined.
But how do you recommend its offerings? While viral – and Word of mouth marketing is usually limited to ad hoc measures, recommendation marketing opts for sustainable success. Management consultant Schuller: This requires a solid foundation: Spitzenleister who want to and can provide excellence. On the basis of confidence and enthusiasm exactly these services are recommended then vehemently.” In the second edition of the vastly expanded its future trend referral marketing paper ‘ it shows the modern referral marketing today is as diverse, which profit potentials stuck in it and how vendors develop their recommendation business step by step. Compact and easy to read this book is designed as a practical guide offers entrepreneurs and small, medium-sized and large companies in all industries a wealth of suggestions, tips, useful checklists and many examples high benefit. Vikas Kapoor gathered all the information. The reader learns how the management process of recommendation marketing works, as Word of mouth and referral business quickly and systematically stimulate themselves with appropriate action programmes can be, as references and networks can be activated and used, and how the new forms of the so-called referral marketing 2.0′ work. The crucial question in all of this is: How do I make my clients and contacts to top sellers of my products and services? The strategic targeting of active positive referrers is the smartest, most affordable, and thus most promising sales growth program of all time. More info: the author Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing.
She has worked over 20 years in senior sales and marketing positions of various service sectors and several awards. The diploma in business administration and eight-time book author is one of the best business speakers in the German-speaking. She works as consultant and trainer and has taught at several universities. To its clientele is one of the elite of the economy. Contact: the book on the subject: Anne M. Schuller future trend referral marketing the best sales accelerator of ever BusinessVillage, 2 se. and actual. Edition.
What advantages does a company entry in a business directory. Under a general business directory, a directory is to understand where companies are listed alphabetically and also sorted by industry. Another name would be even YellowPages. Some online portals like including Yell, BranchenbuchPlus, or even the yellow pages can be found on the Internet. A business directory offered by these providers and also on many portals by cities and municipalities, there are such directories. . It is new, however, that some portals now offer even a route planner or at least maps to the YellowPages.
Also offered a service in combination with satellite imagery part. It is now already so that there is industry portals, where then there is the possibility that registered companies there can be assessed. It can also be that in addition there also still an issue in printed form from a business directory to the website. Not it is also unusual that is a provider of a Business Directory specializing in a specific category. So there are, for example, a child business directory as well as the business directory of craft or one extra for families. At the regional level, there are also well-known providers for business directories.
“Here, about the Munich can as examples”, Cologne industries Essen industries and also the Dusseldorf industry “be stated. It is characteristic of this provider in its industry phone book that mostly also maps of the distribution areas are integrated and that service is effected free of charge directly. The directories are delivered to households and companies. Partly, a delivery of promotional coupons. The regional providers are also sometimes even a restaurant guide and a list of brands available. It took until the mid-1990s that the restrictions concerning the release of industry books, were somewhat eased. Up to this point was permitted that directories are published only the Deutsche Telekom Medien GmbH and partner publishers of this. Alessandro Kelm
In many cases, it is precisely the other way around. When namely the companies deal extensively with their customers, often in such a way, how managers prefer do this: data structure, optimize processes, study indicators. The so-called hardware’, so the insertion of control instruments and the associated technologies are in the foreground. The so-called software’, so human employees and human customer fall often behind. The customer must decide usually outrageously expensive CRM programs require employees, as they have to take care of each customer. People are but no data.
And you can not also by ABC grid or managed service manuals and operating instructions ‘ are. Rather than to squeeze into the customers in regulations so all their needs should revolve. How can it be that sharing to customer contact, who do not want to have these? The customer – and not the system – must decide yet may who occurs which way with him in connection when and how often! It is namely forcibly maintained by a Unsympathen and is this also twice per month on the mat, then consider customers quickly, how can extricate itself from such an awkward position. Because everyone buys prefer for people he likes. A customer Board has produced a total needs, the inner attitude of the entire company challenged their customers are. Especially on the how is it.
Managers, however, are usually much too intense with the what working and underestimate in this as. So transposition deficits arise at the level of the what to the like, i.e. from the theory into practice. For the customers include but not paper tigers and words, but the operational events that they experience in everyday business. And you’re often sobering enough. All of the client’s interests can be most likely to concentrate in the function of Chief Customer Officer (CCO), the customer’s Board. He wears the word customer in the name.
Study shows: referral marketing beats classic marketing this is a result of the online survey of opinion leaders ‘, the defacto research & consulting GmbH from Erlangen in collaboration with the global market inside GmbH has carried out. While respondents were interviewed in February 2008 total 1200 online representative to their communication and referral behavior. Only the experience of consumers (90%) have a higher priority than recommendations in buying decisions. The influence of other information and advertising is much lower for the part. So, 37 percent of respondents to test reports on the Internet trust according to the study. Brochure advertising influences only 17 percent, TV and radio spots only eleven percent of consumers in their purchasing decision. Also brochures have a relatively low impact on purchasing behavior with 17 percent. Referral marketing is so classic marketing.
With strategic considerations overlooked still much too often, that the most efficient growth drivers are all the clients, the the Offers of a company regularly tell a friend about\”, says Anne M. Schuller, leading expert in loyalty marketing in the German-speaking world. The search will play a much larger role after appropriate multipliers in the marketing of the future\”, so Saeed next. Mass advertising is increasingly becoming the plague and fizzle out ineffective advertising. Who wants today consume or invest, feels more in the market. the messages of his friends and colleagues as the often treacherous glossy brochures of the provider\” According to de facto study consumers through traditional advertising feel increasingly overwhelmed. Ben Haim. Three quarters of respondents said losing the overview by the growing flood of information. 25 percent even advocated the abolition of advertising.
Active Referrers are the better seller, highly effective and free of charge. Significantly, the success of a company depends on what the market and customers say online as offline. Thus the rate of recommendation is one of the most important business key figures.
Text training from the 9th-10th April in Berlin advertising copy reads anyway! Says your colleague. Most of it is bullshit anyway, says your ego. You write or assess product, advertising and sales? You want that your brochures, newsletters, emails, ads or letters be read again? 90 percent of the German advertising texts are bullshit lyrics are peppered with phrases, phrases and words, additionally enriched with cliches and jargon. The structure of the text is problematic and illogical. Promise and Embassy are unintelligible, vague and unconvincing. The design remains clueless. End of the history of advertising that is the desired effect of advertising copy maybe the beginning of something big is rarely achieved today.
Bullshit Bingo is a creative technique that is used to find phrases, words, and phrases. The game tests the extent of pollution of the text and offers solutions for new formulations. Story is good text tells a story. Dramatic advertising texts be better read and better remembered. The story meets the Buying motives of the target group and increases the fascination of the brand.
The story becomes the means of transport for the advertising message. Concrete, vivid and emotional slogans are a sales advantage. Good cheatsheet is an image enhancement. Tell and touch, rather than describe and explain is a way out of the crisis of the text. The drama works In the text practice storytelling for copywriting, you improve your writing style and your style customer. This opens up new text course. You will learn how to write a gripping story in the headline and the body text. Design story approach and text structure. You effect through dramatic design and invent new text perspectives. Improve the reasoning and plausibility of your stories. If you do not want to write or to the two-day training helps you evaluating texts. You get decisions and arguments and learn what matters in writing and assessing product, promotional and sales texts. Find solutions for the presentation of the text composition. Here you should check out twice find: corporate marketing and product management sales, sales promotion or promotional press and public relations advertising agency consultant copywriter and author editor Grafiker-and designer happy ending the two-day training gives you style customer, dramaturgy and creative techniques for effective copywriting. The training contents serve all industries and types of text, print and online. We will systematically guide you to the storytelling. Caution! The number of participants is limited to 12 people. In the training, product, advertising, and sales texts can be analyzed if you submit work samples in advance. In addition, you can work out your own copywriting training. For that, you get the briefing form with the confirmation of registration. Storytelling for copywriting, 9-10 April, Berlin. The price is 1.200,00 plus 19% VAT The training respectively will start at 9:00 and ends against 17:00. Her coach is Dr. phil. Albert Heiser.